Just when you thought the World Cup couldn’t get any more exciting, it just did. The UK’s own Dj Tim Westwood has been enlisted to spice up the event and draw new fans into the fold. Mr. Westwood will be a contributing writer covering all of the latest World Cup news in a style all his own. This adds a new level of coolness to this huge sporting event.

News of the world already has published content from one of the world’s most known Dj’s. In addition to a series of exclusive articles, Westwood will also appear in television ads and work with the PR department for maximum exposure. What’s so unique about Westwood’s alliance with News of the world and the World Cup is that Westwood’s primary market is Urban. Fans that follow him may not even be into football but may become interested due to his promotions.

Even the news of Westwood’s participation in the campaign has made news at various Hip Hop related news sites and blogs. The ‘Pimp My Ride’ concept comes from the popular MTV show that bares the same name. Westwood’s affiliation with the show comes from him being the show’s front Dj. The show “pimps” people’s cars by spicing them up which is exactly what Westwood intends to do to World Cup journalism. Since beginning in April and lasting the duration of the games, the “Pimp my World Cup” campaign continues to roll on without a hitch.

The level of enthusiasm over this project can be summed up in the following quote from Westwood; “Understand how it’s about to go down – the big dawg is representing the News of the World! Pow!!” To read more about Dj Tim Westwood’s thoughts on the World Cup, just visit : Tim Westwoods first exclusive World Cup blog